Regular broadcast

Broadcast WITHOUT variables in the template.

Using WhatsApp API, you will be able to broadcast mass messages to the client's WhatsApp number.

While broadcasting via WhatsApp may seem convenient, it's crucial to stick to to best practices. Your WhatsApp API number remains at risk of being blocked if clients report or block your broadcasts. Avoid spamming clients, refrain from sending inappropriate content, and always provide an option for clients to unsubscribe from your broadcast stream.

1. Preparation

To do a proper broadcast, please ensure that your WhatsApp number is working properly on Botcake. If you do not see your number appear here, please click the "Add new page" button and connect it.

Next, ensure that you have created a proper template, and the template is approved. Click here to see how to create it.

2. Broadcast away!

To create a broadcast campaign, choose “Broadcasts” on the toolbar → “+ New message”

On the “New messages”, delete default content and choose “Templates”.

Choose the approved template that you prepared from the list.

Sending templates means opening a new 24h conversation, you’ll be charged once the templates sent successfully, and the fee depends on the type of your template. More pricing details here.

Note: With the template which contains an image, you must upload the image again. This one is not necessarily the same with the file approved by Meta.

With buttons, you can set up automatic flows when your customers click these. Each button only can be used once only.

After carefully recheck, click “Settings” or “Next step”

There’re three types of messages for you to choose:

• The first two options (Messages after 24h and Messages within 24h) will use the customers’ info available in Botcake (who has already interacted with your WhatsApp number). With these two, you can add filter conditions below to send messages only to a group of customers.

• With the third option, you can choose to upload an excel file contains phone numbers of customers. Botcake will automatically send mass messages to those numbers. Please check carefully before uploading.

If you are only using a simple template without any variation, the file you upload should only contain one column: Phone number.

Please remember to have the country code at the beginning of the number.

You also can schedule time by choosing date and time.

The “Number of customers” and “Maximum frequency of sending” sections you can use the default settings.

Finally, choose “Send now” to send mass messages to your customers.